According to Arcview Market Research, the leading source of reliable information for the industry, legally cultivated cannabis, be it for medical or recreational purposes, is currently a $5.7 billion industry. Once the market reaches maturity, and after federal repeal of the onerous laws restricting it, the cannabis industry is predicted to be worth between $35 and $45 billion. Medical cannabis is currently legal in 23 states and the District of Columbia. Additionally, Washington and Colorado have implemented laws permitting the sale of cannabis for recreational use. The report predicts that 14 of the 23 states which have legalized cannabis for medical use will follow suit and legalize cannabis for recreational adult use within the next five years, thus creating a potential $22 billion cannabis market by 2020.
"Cannabis is one of the fastest growing industries. Domestically, we weren't able to find any market that is growing as quickly," said Steve Berg, a former managing director of Wells Fargo Bank and editor of the report, The State of Legal Cannabis Markets (second edition). Berge noted that the legalization of cannabis in these states will obviously play a major role in market growth.
"This industry is professionalizing and seeing an influx of professionals from other industries," Berge said. "More and more investors are coming in and financing these businesses, which have more and more markets to serve."
A key problem in the fledgling cannabis industry is a lack of full service, seed-to-sale growth management systems. While there are existing software products on the market, none are completely integrated with software and hardware for the seamless tracking and management of growth, task automation, and sale. A complete solution has thus far been unavailable. OptiLeaf’s comprehensive technological solution will greatly reduce labor expenses while maximizing yield.
Revenues will be generated from a number of sources: hardware sales, installation, customer support, and monthly recurring license fees from end users.
OptiLeaf will offer a complete technological solution for the cannabis industry, incorporating both hardware and software. Our software is a seed-to-sale growth management system designed to offer a complete grow automation system that will enhance every aspect of the medical cannabis business.
Our leading edge, wireless sensor network includes an array of products that control, monitor, and automate every aspect of grow house operation. Our principal product, OptiLeaf GrowPro Elite, provides a complete, robust, state-of-the-art hardware and software solution for the large cultivation operation with multiple locations.
To build a successful brand, OptiLeaf will identify how its brand can be leveraged for success. Based on its research and understanding of the Target Prospect, OptiLeaf will position itself as the leader in quality automated cannabis growing systems. From this effort, the Company expects to gain a number of clients that recognize the value that the OptiLeaf system offers them.
OptiLeaf’s branding strategy is to promote the image of its products in the cannabis industry and establish a strong foundation for its brand. By sharing personal brand experiences with potential customers, we wish to create a positive consumer perception. We anticipate that this strategy will place us in a "first in value" position and give evidence of our advantage over the competition.
An important question that we repeatedly ask ourselves is, "Are we building a business or a brand?" The answer is both. As a result of our business, our brand will evolve into a recognizable symbol which will represent performance, quality, and superior service, ensuring that OptiLeaf becomes known as the industry leader in providing the most advanced technology for optimal plant growth in the cannabis industry.
We are more than just another seed-to-sale software company, we control and automate the entire grow and retail system. OptiLeaf has the first and only system to completely integrate all aspects of growth automation and management into one system. Thus, providing better yields and analytic, all the while reducing operating costs.
We have partnered with one of the largest grow houses in the state of Colorado to test and help develop our solutions. Our technology is built with fifth generation technology that will be available across all platforms, mobile, web based, and desktop based. We have designed our game changing hardware and software from the ground up and have built it specifically for the cannabis market.
OptiLeaf does not directly distribute, sell, grow, or harvest cannabis or any other substance that violates United States law or the Controlled Substances Act, nor does it intend to do so in the future. OptiLeaf will not be subjected to restrictive regulations by federal, state, or local agencies.
Regulatory involvement in businesses like ours is minimal. OptiLeaf’s relationship with each agency is almost non-existent due to the infrequency of interactions.
The Market is comprised of individuals who legally consume marijuana as allowed by state laws, as well as the businesses that constitute the supply chain to serve those consumers. These businesses include cannabis cultivation operations, dispensaries, and caregivers.